Build your first AI character

From a character brief to a consistent visual identity. A practical place to begin.

Original starter guide with illustrative prompts. This is not a transcript of a specific video.

1. 01

   Write your character brief

   Choose an original fictional adult character. Write down age, face shape, hairstyle, clothing palette, personality and audience. Keep this brief in a document you can reuse.

2. 02

   Create a reference portrait

   Use the character prompt below in an image tool of your choice. Replace every bracketed placeholder. Generate a few variations, then choose one reference with clear facial details.

   ImageClick image to copy prompt

   TRY THIS STEP

   A character worth remembering

   Create a consistent, original AI character.

   Copy the prompt, replace any [PLACEHOLDERS], and use it in your AI tool.

   Copy promptIllustrative example image. Results vary by tool.
3. 03

   Keep the identity consistent

   Use your selected portrait as a reference wherever the tool supports it. Keep the core character description unchanged; vary only outfit, pose or location. Reference controls and seed support differ between tools.

4. 04

   Build a small scene set

   Create a front portrait, a three-quarter view and a full-body image. Compare facial features, hands and proportions. Regenerate frames that drift from your reference.

   ImageClick image to copy prompt

   TRY THIS STEP

   Keep the same character, change the scene

   Use your approved reference to build a consistent scene set.

   Copy the prompt, replace any [PLACEHOLDERS], and use it in your AI tool.

   Copy promptIllustrative example image. Results vary by tool.
5. 05

   Add movement and a voice

   If your video tool supports image-to-video, upload the approved reference and describe a simple movement. Use your own or a licensed voice. Review lip sync and visual consistency before export.

   VideoClick image to copy prompt

   TRY THIS STEP

   Bring your character into motion

   Turn an approved reference image into a short scene.

   Copy the prompt, replace any [PLACEHOLDERS], and use it in your AI tool.

   Copy promptIllustrative example image. Results vary by tool.
6. 06

   Review and publish

   Check your tool’s usage terms and the platform’s synthetic-content disclosure requirements. Label the character clearly as AI-generated. Save the prompts, references and export settings so you can repeat the process.